Industry Data for Website Design
Industry Data for Website Design
1. 8 out of 10 consumers would stop engaging with content that doesn’t display well on their device.
(Source: Ironpaper)
Now that’s good news!
There are so many reasons to invest in your website. And now you have added one more in your basket of muffins - content formatting that looks good on every device will be highly appreciated by 80% of users.
Told you - good news!
2. 85% of customers trust online reviews as much as personal recommendations.
(Source: Web Alive)
Translation - reviews possess a great power to persuade people about product quality.
Everybody consults ratings and reviews before investing money. The opportunities here are countless.
A good reputation comes with good reviews!
3. 68% of the companies that developed a mobile-first website saw a rise in sales.
(Source: SAG ipl)
Google enabled mobile-first indexing in 2016.
The virtual “lives” of websites have never been the same since. Those that are ready and quick to adapt, receive the high honors of the day.
Every day, with every search.
We will talk more about responsive design in a moment.
4. There are only about 200 million active websites in 2022.
(Source: Siteefy)
And 43.2% of all websites worldwide are running on WordPress. Speaking of website builders:
- In 2022, there are 5.3 billion unique mobile users in the world.
- The smartphone penetration rate will be 85% by 2023.
67.9% of digital ad spending in 2022 comes from mobile.
5. Do-it-yourself platforms for web development in the cloud are currently worth $24 billion in the US. They also experience a 4.9% annual growth.
(Source: Ibis World)
Website builder platforms are a great way to start afresh. You can invest your personal time and save some money. Prices vary greatly depending on certain features, though everyone can have a great website for their budget.
6. 62% of companies increased their sales by designing responsive mobile platforms for their websites.
(Source: SAG ipl)
Google evaluates the quality of your responsive design before deciding where to rank your website. It is one of the most important web development elements on your to-do list.
7. Mobile ad spending will amount to $240 billion by 2022.
(Source: Statista, Influencer Marketing Hub)
2020 was the year website designers focused on perfecting the art of creating a more mobile-friendly website design. This is what enables mobile marketing as well.
That same year, 55% of website traffic came from mobile.
That's not all:
Mobile ads accounted for 70% of all digital ad revenue in 2020. More than that, mobile ad spending worldwide amounted to $199 billion. This value is set to increase by $41 billion in 2022.
8. 73% of companies are investing in design to differentiate their brands.
(Source: Blue Corona)
Personalization is a must. If you wish to be unique and attract a vast audience, pay attention to the importance of website design, and create your own personal miracle.
9. 94% of people say bad design is the main reason they don’t trust certain websites.
(Source: Social Media Today)
Fair enough. Pretty things have always attracted lots of people. It’s only natural.
10. 85% of users trust online reviews as if they were personal recommendations.
(Source: Web Alive)
It is a great idea to include customers’ opinions on your homepage. That way you will brag about the excellent quality of your product or service, and you will attract even more attention to it.
11. 57% of people associate the color blue with success.
(Source: BrandonGaille)
Not surprising. Just visualize the home pages of:
- WordPress
- Drupal
- VKontakte
All blue...
According to statistics, men and women have different opinions about the least successful colors. Turns out men dislike purple, women, in general, respond negatively to orange.
Bottom line, if you need your website to look successful - go with blue or green and stay away from orange and purple…
The Western vs Chinese Schools of Website Design
Still, there is a big difference between those cultures and this has made its mark on the way they design their websites.
Now, can you imagine the homepage of Amazon or eBay? (Creamy colors, lots of space, easy on the eye…)
Got it? Great.
And now let me paint you a picture of a Chinese website.
Their main characteristics are:
- Tons of links! Literally. The page is usually cluttered.
- No subtle colors - everything is flashy and bright, the color red is a favorite.
- Very complicated design.
- Lots of pictures and videos everywhere.
Nowadays we are used to subtle and fancy-looking sleek designs - they are just so satisfying. Open a Chinese website and it’ll be a whole different world. Truth is, if you spend some time on their websites, you get used to it, and afterward you might even miss the bright colors and the tons of emojis.
Did you know:
12. 98% of all internet users in China are mobile.
(Source: Forbes)
Now those guys’ websites should really be mobile-friendly!
Naturally, different cultures have different expectations when it comes to design. It pays to know your target audience and to provide the experience your visitors are looking for.
Old But Gold
Last but not least, let’s talk internet age.
Some of the world’s most popular websites were founded more than 10 years ago.
Let’s look at the timeline here:
- YouTube - launched on February 14, 2005 - 16 years old
- Gmail - launched on April 1, 2004 - 17 years old
- Facebook - launched on February 5, 2004 - 17 years old
- Wikipedia - launched on January 15, 2001 - 21 years old
- Google - launched on September 4, 1998 - 23 years old
- Amazon - launched on July 5, 1994 - 27 years old
- IMDB - launched on October 17, 1990 - 32 years old
That last one surprised me too. Well, now we know!
Summing It Up
Now let’s go back to our website design lava cake.
There are certain ingredients you need to have if you want an awesome website that will give users a great experience.
It’s safe to say that if you invest in mobile optimization, tbh full form on instagram fast website speed, an engaging video background, and high-quality pictures - you’ll be on the safe side. Of course, we assume you already have the great content your readers need.
That way you’ll have an amazing website. It will be competitive, fast-loading and loved by the search engines. On top of that, it will provide great user experience and will keep them coming back for more.
Which is all we want anyway!
Website design industry statistics give us a roadmap to create a more powerful online presence. This inevitably translates into more sales and greater success in business.
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